Jeniffer Da Silva
Global Marketing & Commercial Growth Leader
Luxury • Beauty • CPG • Retail Expansion
Email:
jeniffer.dasilva.mba@gmail.com
Location:
Miami, FL
LinkedIn:
Hi! I'm Jen
Global marketing and commercial leader with 15+ years of experience driving growth for luxury, beauty, consumer goods, and retail brands across North America, Latin America and the Caribbean.
I've led international expansion, omni-channel growth, and market development initiatives for brands including Estée Lauder, Clinique, Tommy Hilfiger, Ermenegildo Zegna, Michael Kors, and MONAT. Most recently, I have advised companies on U.S. market expansion, retailer development, and commercialization strategies.
GLOBAL BRANDS
EXPERIENCE
KATAE GROUP
2025 - 2026
Strategic Growth & Market Expansion Consultant/
U.S. & Caribbean
Advised leadership on U.S. market expansion, commercialization, and retail growth strategies. Led initiatives supporting entry into Walmart and Sam's Club, developed retailer-ready packaging and go-to-market programs, managed key retail partnerships, and supported growth across the U.S., Caribbean, and Latin America. Collaborated across sourcing, operations, logistics, and sales to accelerate market penetration and sustainable growth.
MONAT GLOBAL
2020 - 2024
US Director/
Hispanic Market Strategy and Growth
Built and scaled MONAT's Hispanic Market Division from the ground up, increasing Hispanic contribution to U.S. sales from 1.3% to 5.6%. Led communications, marketing, consumer engagement, and digital initiatives for the U.S. Hispanic market, including launching the Spanish-language website and implementing culturally relevant growth strategies. Leveraged consumer insights and cross-functional leadership to drive engagement, performance, and market expansion.
LANCER SKINCARE
2018 - 2019
Global Retail Marketing/
Associate Director
Led North American omni-channel retail marketing strategy, strengthening partnerships with key retail accounts through customized programs, exclusive retailer initiatives, and consumer engagement campaigns. Developed growth strategies that increased conversion, strengthened brand equity, and enhanced retailer relationships across multiple distribution channels.
PARLUX FRAGRANCES
2017
Global Marketing/
Brand Development Manager
Led global brand development and product strategy for a portfolio of celebrity and luxury fragrance brands including Jason Wu, Vince Camuto, Rihanna, and Norell. Partnered directly with senior leadership to drive innovation, product launches, trade marketing initiatives, and long-term brand growth across international markets.
ESTEE LAUDER COMPANIES
2007 - 2017
2013 - 2017
Global Market Development/
Latin American Digital Marketing Manager
Led international market development, digital growth, and business expansion initiatives across Latin America for a portfolio of prestige beauty, fragrance, and luxury brands including Tommy Hilfiger, Michael Kors, DKNY, Tory Burch, and Ermenegildo Zegna. Drove innovation, commercialization, e-commerce growth, and strategic market development across multiple countries and distribution channels.
2010 - 2013
Marketing Manager
Travel Retail Americas
Led marketing strategy, forecasting, and commercialization across Travel Retail Americas, managing a portfolio of prestige beauty, skincare, fragrance, and grooming brands. Oversaw regional launches, retail execution, and growth initiatives across more than 200 points of sale while ensuring brand consistency and commercial performance throughout the region.
2007 - 2010
Sr. Account Coordinator
Central America,Colombia & Ecuador
Managed commercial and retail marketing initiatives across Central America, Colombia, and Ecuador. Drove sales growth through retail activations, CRM programs, and in-store events while supporting operations across eight countries and more than 200 points of sale. Successfully positioned Clinique as the leading brand in three key markets.
EXPERTISE
STRATEGIC THINKER
I combine consumer insights, market intelligence, and business objectives to identify growth opportunities and develop strategies that drive measurable results.
GROWTH-ORIENTED
I thrive in dynamic environments, bringing a proactive mindset, strong leadership capabilities, and a passion for building brands, teams, and new opportunities.
CREATIVE PROBLEM SOLVER
II enjoy transforming complex challenges into innovative solutions that strengthen brands, improve customer experiences, and unlock new avenues for growth.
CORE CAPABILITIES
Strategic Growth & Market Expansion
AI-Powered Process Improvement
Commercial Strategy & Retail Development
Omni-Channel & Consumer Experience
Brand Development & Commercialization
Consumer Insights & Data Analytics
International Business & Market Entry
Bilingual English & Spanish
RETAILERS& STRATEGIC PARTNERS
DEPARTMENT STORES & E-COMM
BARNEYS NEW YORK – US
BERGDORF GOODMAN – US
BLOOMINGDALES – US, Middle East
CARRION – El Salvador
DEBENHAMS – Middle East
DERMSTORE – US
EL CORTE INGLES – Spain, Portugal
FALABELLA – Chile, Colombia
GALERIES LAFAYETTE – UK, France, Germany, Middle East
HARRODS – UK
HARVEY NICHOLS – Middle East
HOUSE OF FRASER – Middle East
HUDSON BAY – US, Canada
LIVERPOOL – Mexico
MACY'S – US
NEIMAN MARCUS – US
NORDSTROM – US
PALACIO DE HIERRO – Mexico
PRINTEMPS – France
SAKS – US, Canada, Mexico, Middle East
SANBORNS – Mexico
SIMAN – Nicaragua, Guatemala, Costa Rica
SPACENK – US, Canada
DISTRIBUTORS
APOTHEKA – UK & Middle East
COSMAX – Australia
LA RIVIERA – Central & South America
LUXASIA – Asia
NICHE BEAUTY – Germany
WALMART - USA
E-COMM ONLY
COS BAR – US
NET-A-PORTER – US
OLIVELA – US
SEPHORA – US, Canada
TRAVEL RETAIL AMERICAS
ALDEASA – Chile, Caribbean
DFS – US West Coast
DUFRY – US East Coast, Brazil, Caribbean
INTERBAIRES – Argentina
DIRECT SELLING BEAUTY
MONAT– US
EDUCATION
MBA
Master in Business Administration
CLEVELAND STATE UNIVERSITY
Concentration in Marketing and International Business.
BS
Bachelor of Science in Business Administration
UNIVERSIDAD NUEVA ESPARTA
Foundation in Finance, Marketing, and Business Management.
